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Mass customization : the new frontier in business competition /

Pine, B. Joseph.

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. - Boston, Mass. : Harvard Business School Press, c1993. - xxi, 333 p. : ill. ; 24 cm.

ISBN: 0875843727 : $29.95

Subjects--Topical Terms:
Technological innovations--Management.
Manufactures--Technological innovations--Management.
Service industries--Technological innovations--Management.
New products--Management.
Competition.
Mass production.

LC Class. No.: HD45 / .P537 1993

Dewey Class. No.: 658.5/75

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