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Marketing management : knowledge and skills : text, analysis, cases, plans /

Peter, J. Paul.

Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - 3rd ed. - Homewood, IL : Irwin, c1992. - xvi, 943 p. : ill. ; 24 cm.

ISBN: 0256092257 9780256092257

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 1991

Dewey Class. No.: 658.8

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