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Applications in Basic Marketing: Clippings from the Popular Business Press/

Perreault William D., Jr.

Applications in Basic Marketing: Clippings from the Popular Business Press/ William D. Perreault, Jr. & E. Jerome McCarthy - 2001-2002 Ed. - Boston McGraw-Hill/Irwin 2002 - ix. 246p. ill. 22 cm

Includes Index

ISBN: 9780075610335

Subjects--Topical Terms:

LC Class. No.: HF5415.13 / .M369 MCC

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