Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xvii, 782 p. : ill. (some col.), col. map ; 26 cm.
9780073381138 (alk. paper) 0073381136 (alk. paper)
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2009
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xvii, 782 p. : ill. (some col.), col. map ; 26 cm.
9780073381138 (alk. paper) 0073381136 (alk. paper)
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2009
658.8