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Marketing Planning: A Global Perspective/

Hollensen Svend

Marketing Planning: A Global Perspective/ Svend Hollensen - 2nd Ed. - London McGraw-Hill Education 2010 - xxiii. 430p. ill. 24 cm

Includes Index

ISBN: 9780077127138

Subjects--Topical Terms:

LC Class. No.: HF5413.13 HOL

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