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Marketing: Principles & Perspectives/

Bearden William O.

Marketing: Principles & Perspectives/ William O. Bearden, Thomas N. Ingram & Raymond W. LaForge - 3rd Ed. - Boston McGraw-Hill/Irwin 2001 - xxxvii. 596p. ill. col. 28 cm

ISBN: 9780072461282

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LC Class. No.: HF5415.1 BEA

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