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Services Marketing: Integrating Customer Focus Across the Firm/

Zeithaml Valarie A.

Services Marketing: Integrating Customer Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler. - 5th Ed. - Boston McGraw-Hill Education 2009 - xxviii. 708p. ill. 24 cm

Includes Index

ISBN: 9780071263931

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LC Class. No.: HD9980.5 / .Z45 ZEI

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