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Advertising principles : choice, challenge, change /

Vanden Bergh, Bruce G.

Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxii, 582 p. : ill. (some col.) ; 29 cm.

ISBN: 0844229903 9780844229904

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .V28 1999

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