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The fundamentals of advertising /

Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, 1999. - xi, 384 p. : ill. (some col.) ; 24 cm.

ISBN: 0750615621 9780750615624

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .W56 1999

Dewey Class. No.: 659.1

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