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Contemporary Services Marketing Management: A Reader/

Contemporary Services Marketing Management: A Reader/ edited by; Mark Gabbott & Gillian Hogg - London The Dryden Press 1997 - xiv. 537p. ill. 24.5 cm x 16.5 cm

Includes Index

ISBN: 9780030990359

Subjects--Topical Terms:

LC Class. No.: HF5415 CON

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