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International Marketing

Cateora Philip R.

International Marketing Philip R. Cateora, Mary C. Gilly, John L. Graham & R. Bruce Money - 17th Ed. - New York McGraw-Hill Education 2013 - xxxvi. 662p. ill. col. 27.5 cm x 21.5 cm

Includes Index

ISBN: 9781259253065

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LC Class. No.: HF1416 / .C375 CAT

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