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The new PR toolkit : strategies for successful media relations /

Breakenridge, Deirdre.

The new PR toolkit : strategies for successful media relations / Deirde Breakenridge, Thomas J. DeLoughry. - Upper Saddle River, NJ : Financial Times Prentice Hall, c2003. - xxv, 240 p. : ill. ; 24 cm. - Financial Times Prentice Hall books .

ISBN: 9780130090256 0130090255

Subjects--Topical Terms:
Public relations.
Mass media and business.

LC Class. No.: HD59 / .B74 2003

Dewey Class. No.: 659.2

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