Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN: - 0256105162
- 0256108250 (International student ed.)
- 9780256105162
- 659.1 20
- HF5823 .B387 1993
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Business Library (Miotso) General stacks | Non-fiction | HF5823 .B387 1993 (Browse shelf(Opens below)) | 1 | Available | BSSM00001272 | |
Books
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Business Library (Miotso) General stacks | Non-fiction | HF5823 .B387 1993 (Browse shelf(Opens below)) | 2 | Available | BSSM00001273 | |
Books
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Business Library (Miotso) General stacks | Non-fiction | HF5823 .B387 1993 (Browse shelf(Opens below)) | 3 | Available | BSSM00001274 |
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