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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN:
  • 0256105162
  • 0256108250 (International student ed.)
  • 9780256105162
Subject(s): DDC classification:
  • 659.1 20
LOC classification:
  • HF5823  .B387 1993
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Business Library (Miotso) General stacks Non-fiction HF5823 .B387 1993 (Browse shelf(Opens below)) 1 Available BSSM00001272
Books Books Business Library (Miotso) General stacks Non-fiction HF5823 .B387 1993 (Browse shelf(Opens below)) 2 Available BSSM00001273
Books Books Business Library (Miotso) General stacks Non-fiction HF5823 .B387 1993 (Browse shelf(Opens below)) 3 Available BSSM00001274

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