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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business Library (Miotso) General stacks	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	2	Available	BSSM00001263
Books	Business Library (Miotso) General stacks	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	3	Available	BSSM00001264
Books	Undergraduate Library (Christ Temple) General stacks	Non-fiction	HF5823 BEL (Browse shelf(Opens below))	1	Available	ulct00001258

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